Enabling Customer Reward with a Hybrid Intelligent System (Case Study: J&J Shopping Mall)
@article{Uko2017EnablingCR,
title={Enabling Customer Reward with a Hybrid Intelligent System (Case Study: J&J Shopping Mall)},
author={Okon E. Uko and P. Enyindah and Enefiok A. Etuk},
journal={International Journal of Computer Applications},
year={2017},
volume={168},
pages={15-22}
}A reward program (also known as a loyalty program) is a marketing technique often adopted by some companies to appreciate customers who frequently make purchases with such companies. Normally, this kind of program leads to giving a loyal customer gifts in forms of customer free merchandise, coupons, rewards and advance released products. In most situations, reward programs in these companies are often biased due to the mechanism employed in determining a loyal customer. Hence, this article… CONTINUE READING
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