Employing the Matrix Method as a Tool for the Analysis of Qualitative Research Data in the Business Domain

@article{Groenland2014EmployingTM,
  title={Employing the Matrix Method as a Tool for the Analysis of Qualitative Research Data in the Business Domain},
  author={Edward A.G. Groenland},
  journal={Econometrics: Mathematical Methods \& Programming eJournal},
  year={2014}
}
  • E. Groenland
  • Published 12 September 2014
  • Computer Science
  • Econometrics: Mathematical Methods & Programming eJournal
This article addresses three issues: 1) it explains the characteristics and the process of the analysis of empirical, qualitative data; 2) it introduces a method for qualitative analysis, as relevant to business research, i.e., the matrix method; 3) it presents a coherent approach about structuring the research report. 
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