Employing log metrics to evaluate search behaviour and success: case study BBC search engine

@article{Huntington2007EmployingLM,
  title={Employing log metrics to evaluate search behaviour and success: case study BBC search engine},
  author={Paul Huntington and David Nicholas and M. R. Jamali HamidR.Jamali},
  journal={J. Information Science},
  year={2007},
  volume={33},
  pages={584-597}
}
This paper argues that metrics can be generated from search transactional web logs that can help evaluate search engine effectiveness. Search logs from the BBC website were analysed and metrics extracted. Two search metrics – the time lapse between searches and the number of searches in a session – were developed to see whether they could measure search success or satisfaction. In all, 4 million search statements by 900,000 users were evaluated. The BBC search engine possessed a number of… CONTINUE READING
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