Employing Search Engine Optimization Techniques in Online News Articles

  title={Employing Search Engine Optimization Techniques in Online News Articles},
  author={Dimitrios Giomelakis and Andreas A. Veglis},
  journal={Studies in Media and Communication},
Internet technologies have changed basic journalistic work processes and brought about new modes of producing and consuming news content. As long as major search engines continue to drive a great deal of traffic to news Web sites or remain the primary entry point for many of them, factors such as visibility and high ranking on search engines results pages remain crucially important. This paper examines the issue of Search Engine Optimization (SEO) and its implementation on online journalism… 

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