Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees

@article{Lievens2007EmployerBI,
  title={Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees},
  author={F. Lievens},
  journal={Human Resource Management},
  year={2007},
  volume={46},
  pages={51-69}
}
  • F. Lievens
  • Published 2007
  • Psychology
  • Human Resource Management
This study conceptualizes employer brand as a package of instrumental and symbolic attributes. Using a sample of 955 individuals (429 potential applicants, 392 actual applicants, and 134 military employees), we examine the relative importance of instrumental and symbolic employer brand beliefs across different groups of individuals: potential applicants, actual applicants, and military employees (with less than three years of tenure). Results show that instrumental attributes explain greater… Expand
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