Employee Identification with the Corporate Identity - Issues and Implications

  title={Employee Identification with the Corporate Identity - Issues and Implications},
  author={Helen Stuart},
  journal={International Studies of Management \& Organization},
  pages={28 - 44}
  • Helen Stuart
  • Published 1 January 2002
  • International Studies of Management & Organization
Employees are a primary group of stakeholders in an organization. However, they are often overlooked, since many organizations focus on external stakeholders whose importance in relation to organizational survival is perceived as greater. Yet there is ample evidence that the more employees identify with an organization, the more likely they are to show a supportive attitude toward it (Mael and Ashworth 1992) and accept the organization’s premises, and make decisions that are consistent with… 
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