Corpus ID: 53364433

Employee Branding – Becoming a New Mantra for Employee Engagement

@inproceedings{Ghosh2016EmployeeB,
  title={Employee Branding – Becoming a New Mantra for Employee Engagement},
  author={Dr. D. K. Ghosh and Shweta S. Kulshrestha},
  year={2016}
}
Branding has become an integral element in our daily lives. From deciding which brand of soft drink to purchase, to which restaurant to visit, or sports shoes to buy branding plays a very vital role in our decision making. Thus with the power of branding being so persuasive, it is no surprise that it also plays an important role in which company we choose to work. Employee branding is an indirect branding effect in which communication of the company employees serves to characterize their… Expand

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