Empirical research in on-line trust: a review and critical assessment

  title={Empirical research in on-line trust: a review and critical assessment},
  author={Sonja Grabner-Kr{\"a}uter and Ewald A. Kaluscha},
  journal={Int. J. Hum.-Comput. Stud.},
Lack of trust is one of the most frequently cited reasons for consumers not purchasing from Internet vendors. During the last four years a number of empirical studies have investigated the role of trust in the specific context of e-commerce, focusing on different aspects of this multi-dimensional construct. However, empirical research in this area is beset by conflicting conceptualizations of the trust construct, inadequate understanding of the relationships between trust, its antecedents and… CONTINUE READING
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