Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions

@article{Mitchell2016EmpiricalIO,
  title={Empirical investigation of the impact of using co-design methods when generating proposals for sustainable travel solutions},
  author={V. Mitchell and T. Ross and A. May and R. Sims and C. J. Parker},
  journal={CoDesign},
  year={2016},
  volume={12},
  pages={205 - 220}
}
Abstract This paper presents an empirical comparison of idea generation within the context of reducing the number of single occupancy car journeys to and from a UK university campus. Separate co-design and consultative groups were matched with respect to (1) creativity when problem solving, (2) normal commuting mode and (3) intention to adopt sustainable behaviours. The co-design group generated a significantly greater number of innovative ideas than the consultative group (using an email-based… Expand
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