Emotions and Entrepreneurial Opportunity Evaluation

  title={Emotions and Entrepreneurial Opportunity Evaluation},
  author={Maw der Foo},
  journal={Entrepreneurship Theory and Practice},
  pages={375 - 393}
  • M. Foo
  • Published 1 March 2011
  • Psychology
  • Entrepreneurship Theory and Practice
Emotions may affect opportunity evaluation yet emotions’ influence in entrepreneurship research has been neglected. Findings from the two studies in this paper indicate that appraisal dimensions of emotions influence risk perceptions and preferences. In Study 1 (n = 187), the participants’ scores on risk perception for a venture scenario were significantly lower for anger and happiness–induced participants (emotions associated with outcome certainty and control) than for fear– and hope–induced… 

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