Emotional arousal predicts intertemporal choice.

  title={Emotional arousal predicts intertemporal choice.},
  author={Karolina M. Lempert and Eli Johnson and Elizabeth A. Phelps},
  volume={16 5},
People generally prefer immediate rewards to rewards received after a delay, often even when the delayed reward is larger. This phenomenon is known as temporal discounting. It has been suggested that preferences for immediate rewards may be due to their being more concrete than delayed rewards. This concreteness may evoke an enhanced emotional response… CONTINUE READING
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