Corpus ID: 151786612

Emotional Responses to Color Associated with an Advertisement

  title={Emotional Responses to Color Associated with an Advertisement},
  author={M. Alt},
  • M. Alt
  • Published 2008
  • Psychology
  • Dr. Terry Herman, Advisor Color is a vital component in advertising and product branding. It can represent certain brands or products. Color can be appealing but it can also be offensive. Therefore, it is important to specifically know which color evokes which emotion or associations to not offend someone or discredit the product. There are emotional and symbolic associations with different colors. It is important to understand these associations in order to properly select a color when… CONTINUE READING
    The Color of Emotions in Texts
    • 16
    • Highly Influenced
    • Open Access
    A Comparison of Unsupervised Methods to Associate Colors with Words
    • 9
    • Highly Influenced


    Publications referenced by this paper.
    The effect of an advertisement’s colour on emotions evoked by attitude towards the ad
    • 78
    • Highly Influential
    Colors and emotions: preferences and combinations.
    • 159
    Talking about color and ethics
    • 7
    The 22 Immutable Laws of Branding
    • 117
    • Open Access
    The Functions of Advertising in Our Culture
    • 27
    Accessible advertising for visually‐disabled persons: the case of color‐deficient consumers
    • 34
    • Highly Influential
    Color planning : for business and industry
    • 12
    • Highly Influential
    Color psychology and color therapy
    • 62
    • Highly Influential
    The marketer’s guide to successful package design
    • 1998