Emotional Responses to Color Associated with an Advertisement

@inproceedings{Alt2008EmotionalRT,
  title={Emotional Responses to Color Associated with an Advertisement},
  author={Melanie Alt},
  year={2008}
}
Dr. Terry Herman, Advisor Color is a vital component in advertising and product branding. It can represent certain brands or products. Color can be appealing but it can also be offensive. Therefore, it is important to specifically know which color evokes which emotion or associations to not offend someone or discredit the product. There are emotional and symbolic associations with different colors. It is important to understand these associations in order to properly select a color when… CONTINUE READING

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