Emotional Response, Brand Recall and Response Latency to Visual Register for Food and Beverage Print Ads Authors

Abstract

Understanding the nature of advertising principles or any other means of marketing communication that affects consume behavior has long been the subject of marketing research. The research of emotional response in relation to ad efficiency in this paper is an extension of the research previously conducted (Nedeljkovic et al., 2011). The aim of this research… (More)

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