Emotional Contagion or Symbolic Cognition? A Social Identity Perspective on Media Events

  title={Emotional Contagion or Symbolic Cognition? A Social Identity Perspective on Media Events},
  author={Xi Cui},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={108 - 91}
  • Xi Cui
  • Published 2018
  • Psychology
  • Journal of Broadcasting & Electronic Media
This study aims to understand the psychological mechanisms of the generation of viewers’ emotional reactions in successful media events and the role of social identity in the process. An online survey was conducted among Chinese viewers shortly after an important national ceremony was broadcast in China. A direct route between viewers’ media consumption and emotional arousal and a mediated route between them through cognition of the symbolism in the event were found. However, high-nationalist… Expand
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