Emotion shapes the diffusion of moralized content in social networks

  title={Emotion shapes the diffusion of moralized content in social networks},
  author={W. Brady and Julian A Wills and J. Jost and J. Tucker and J. V. Van Bavel},
  journal={Proceedings of the National Academy of Sciences},
  pages={7313 - 7318}
  • W. Brady, Julian A Wills, +2 authors J. V. Van Bavel
  • Published 2017
  • Political Science, Medicine
  • Proceedings of the National Academy of Sciences
  • Significance Twitter and other social media platforms are believed to have altered the course of numerous historical events, from the Arab Spring to the US presidential election. Online social networks have become a ubiquitous medium for discussing moral and political ideas. Nevertheless, the field of moral psychology has yet to investigate why some moral and political ideas spread more widely than others. Using a large sample of social media communications concerning polarizing issues in… CONTINUE READING
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