Emerging trends in business analytics

@article{Kohavi2002EmergingTI,
  title={Emerging trends in business analytics},
  author={R. Kohavi and Neal Rothleder and Evangelos Simoudis},
  journal={Commun. ACM},
  year={2002},
  volume={45},
  pages={45-48}
}
The goal is business effectiveness through 'verticalization,' usability, and integration with operational systems. 
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