Emerging trends in business analytics
@article{Kohavi2002EmergingTI, title={Emerging trends in business analytics}, author={Ron Kohavi and Neal Rothleder and Evangelos Simoudis}, journal={Commun. ACM}, year={2002}, volume={45}, pages={45-48} }
The goal is business effectiveness through 'verticalization,' usability, and integration with operational systems.
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