Emerging Standards in Virtual Fashion: An Analysis of Critical Strategies Used in Second Life Fashion Blogs

@article{Bardzell2009EmergingSI,
  title={Emerging Standards in Virtual Fashion: An Analysis of Critical Strategies Used in Second Life Fashion Blogs},
  author={Jeffrey Bardzell and Tyler Pace and Laura Brunetti and Qian Huang and Nina Perry and Hyewon Gim},
  journal={2009 42nd Hawaii International Conference on System Sciences},
  year={2009},
  pages={1-10}
}
As virtual worlds evolve, so does the visual complexity and customizability of the avatars inside the worlds. In virtual worlds such as Second Life, prospering virtual fashion industries have brought about, among other things, the formation of virtual fashion blogs. This paper presents a content analysis of major virtual fashion blogs with an emphasis on… CONTINUE READING