• Economics
  • Published 2012

Emerging Markets Rule: Growth Strategies of the New Global Giants

@inproceedings{Guilln2012EmergingMR,
  title={Emerging Markets Rule: Growth Strategies of the New Global Giants},
  author={Mauro F. Guill{\'e}n and esteban garcia-canal},
  year={2012}
}
Seize the advantage in the global war for market share. It is the winner of the 2013 Small Business Book Award - Top 10 Overall. The newest economic behemoth, China, is snatching market share from the U.S., Japan, and Europe at an alarming rate. But China isn't alone. The world's largest producers of biofuel, meat, consumer electronics, regional jets, baked goods, candy, and many other products are all emerging market multinationals (EMMs). And industries poised to be taken over by EMMs include… CONTINUE READING

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