Emergence of Fashion Cycle by Agent-Based Model of WoM Dissemination

Abstract

Consumer behavior researches whose main subjects were an electronic payment and a web-based social networking service described their diffusion processes by word-of-mouth dissemination among consumers. The role of market mavens, a type of consumers who spread their capricious knowledge widely, was characteristic in this process. The agent-based simulation… (More)
DOI: 10.1109/COMPSACW.2014.76

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