Embracing risk as a core competence: The case of CEMEX

@article{Lessard2009EmbracingRA,
  title={Embracing risk as a core competence: The case of CEMEX},
  author={Donald Roy Lessard and Rafael Lucea},
  journal={Journal of International Management},
  year={2009},
  volume={15},
  pages={296-305}
}
In this paper we argue that risk management can be an important source of competitive advantage for firms. For this to happen, managers must overcome four deep-seated notions about the management of risk: the myopic conception that risk is a collection of unconnected threats to the survival of a firm, the belief that risk management is largely a financial activity, the idea that risk management is solely a top management team task, and a blind faith that CEOs can continuously anticipate the… Expand

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