Embodied motivation: using a goal systems framework to understand the preference for social and physical warmth.
@article{Zhang2014EmbodiedMU, title={Embodied motivation: using a goal systems framework to understand the preference for social and physical warmth.}, author={Yan Zhang and Jane L. Risen}, journal={Journal of personality and social psychology}, year={2014}, volume={107 6}, pages={ 965-77 } }
Embodiment research has primarily focused on metaphor-assimilative effects (e.g., perceiving someone to be socially warmer when holding a warm object). Research shows these effects can occur by activating metaphor-associated knowledge constructs. This account is not sufficient, however, for explaining complementary effects--for example, the tendency to prefer social warmth when experiencing physical coldness (Experiment 1). We suggest that socially warm events are considered a means for…
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