Embodied motivation: using a goal systems framework to understand the preference for social and physical warmth.

  title={Embodied motivation: using a goal systems framework to understand the preference for social and physical warmth.},
  author={Yan Zhang and Jane L. Risen},
  journal={Journal of personality and social psychology},
  volume={107 6},
Embodiment research has primarily focused on metaphor-assimilative effects (e.g., perceiving someone to be socially warmer when holding a warm object). Research shows these effects can occur by activating metaphor-associated knowledge constructs. This account is not sufficient, however, for explaining complementary effects--for example, the tendency to prefer social warmth when experiencing physical coldness (Experiment 1). We suggest that socially warm events are considered a means for… 

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