Embodied Agents and the Predictive Elaboration Model of Persuasion--The Ability to Tailor Embodied Agents to Users' Need for Cognition


In this study, we explore the ability of embodied agents (EAs) to influence users' assessments. We propose the Predictive Elaboration Model of Persuasion (PEMP), which posits that the need for cognition (NFC) can serve as a practical surrogate for elaboration likelihood in the Elaboration Likelihood Model (ELM) of persuasion. PEMP is tested in a laboratory… (More)
DOI: 10.1109/HICSS.2012.10


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