Embedding health messages into entertainment television: effect on gay men's response to a syphilis outbreak.

@article{Whittier2005EmbeddingHM,
  title={Embedding health messages into entertainment television: effect on gay men's response to a syphilis outbreak.},
  author={David Knapp Whittier and May G Kennedy and Janet S St Lawrence and Salvatore Seeley and Vicki H Beck},
  journal={Journal of health communication},
  year={2005},
  volume={10 3},
  pages={
          251-9
        }
}
The entertainment education (EE) approach seeks to impact audiences' health behavior by embedding messages in mass media productions, storylines, and characters that appeal strongly to them. Effect on behavioral intentions was examined following a storyline about syphilis in men who have sex with men (MSM) presented in a popular dramatic series. Five hundred and one MSM drawn from gay Internet chat rooms completed the questionnaire. Differences in item responses between those who did and did… CONTINUE READING

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