Electronic word of mouth (eWOM)

@article{Lee2009ElectronicWO,
  title={Electronic word of mouth (eWOM)},
  author={Mira Lee and Seounmi Youn},
  journal={International Journal of Advertising},
  year={2009},
  volume={28},
  pages={473 - 499}
}
This study explores whether and how different online platforms to which electronic word of mouth (eWOM) communication is posted influence consumers’ judgements of reviewed products. Additionally, this study examines the moderating role of the valence of eWOM on the platforms–consumer product judgement relationship. Our findings indicated that, other things being equal, participants exposed to the review posted on the personal blog were more likely to attribute the review to circumstances and… Expand
The influence of electronic word of mouth in social media on consumers’ purchase intentions
Electronic word of mouth (eWOM) has gained a new perspective through the advent of social media. Formerly, eWOM has been occurring between anonymous people on the Internet. However, thanks to socialExpand
Bittersweet! Understanding and Managing Electronic Word of Mouth
For ‘viral marketing’, it is critical to understand what motivates consumers to share their consumption experiences through ‘electronic word of mouth’ (eWoM) across various social media platforms.Expand
Social eWOM: does it affect the brand attitude and purchase intention of brands?
Purpose The purpose of this paper is to examine how user-generated positive social electronic word-of-mouth (eWOM) via Facebook affects brand attitude and, consequently, influences purchaseExpand
Configuring the Evolving Role of eWOM on the Consumers Information Adoption
Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive onlineExpand
How differences in eWOM platforms impact consumers’ perceptions and decision-making
TLDR
The results show that tie strength between eWOM publishers and recipients positively influences the perceived eWom credibility and that interactive functions should be added to the product comment area to enhance communications between the reviewers and potential consumers. Expand
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product
TLDR
The obtained results indicated that attitude towards the product is a full mediating variable between purchase intention and EWOM evaluation. Expand
The Effect of Electronic Word-of-Mouth Platforms on Perceived Credibility, Brand Attitude and Purchase Intention: A Study of Chinese Young Consumers
An experiment was conducted in the context of negative word-of-mouth to examine differences among social networking site (Facebook), personal blog, micro-blog (Weibo), and discussion forum inExpand
Effects of Gender and Expertise on Consumers’ Motivation to Read Online Hotel Reviews
Electronic word of mouth (eWOM) communication, such as the online hotel review, is receiving increasing attention from marketing managers in the hotel industry, primarily because consumers are makingExpand
Tell it like it is: The effects of differing responses to negative online reviews
Negative electronic word-of-mouth (eWOM) has a notable impact on a consumer's online purchase decisions and attitude toward a company or product. Despite substantial research examining thisExpand
Online word of mouth and consumer purchase intentions
Previous researchers have explained how offline word of mouth (WOM) influences consumer behaviour. Increasingly, however, consumers are turning to online WOM, especially online forums. In an onlineExpand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 47 REFERENCES
Measuring Motivations for Online Opinion Seeking
ABSTRACT Online interpersonal influence or electronic word-of-mouth (“eWOM”) is an important aspect of ecommerce. Consumers give and seek opinions online in much the same way as they do offline,Expand
Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences
TLDR
An integrated model to explore the antecedents and consequences of online word-of-mouth in the context of music-related communication identified innovativeness, Internet usage, and Internet social connection as significant predictors of online words ofmouth, and online forwarding and online chatting as behavioral consequences. Expand
Influences on consumer use of word-of-mouth recommendation sources
This article reports the development and testing of a theoretical model of the initial stages of recommendation-based decision making by consumers. Although consumers use a variety of recommendationExpand
Why are you telling me this? An examination into negative consumer reviews on the Web
Although word-of-mouth (WOM) is recognized as a powerful force in persuasion,we know little about the new communication phenomenon known as e-WOM. One of the main forms of e-WOM is the productExpand
Consumer Awareness and Use of Product Review Websites
ABSTRACT This paper reports on a study that was undertaken to assess consumer awareness, and use, of product review websites. Factors included the impact of e-opinion leadership, consumerExpand
Consumers’ Responses to Negative Word-of-Mouth Communication: An Attribution Theory Perspective
Research on negative word-of-mouth communication (WOMC) in general, and the process by which negative WOMC affects consumers’ brand evaluations in particular, has been limited. This study usesExpand
Internet forums as influential sources of consumer information
TLDR
An experiment in which consumers were instructed to gather online information about one of five specific product topics by accessing either online discussions or marketer-generated online information, finding the consumers who gathered information from online discussions reported greater interest in the product topic. Expand
The influence of online product recommendations on consumers' online choices
This study investigates consumers’ usage of online recommendation sources and their influence on online product choices. A 3 (websites) × 4 (recommendation sources) × 2 (products) online experimentExpand
Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Through Web-based consumer opinion platforms (e.g., epinions.com), the Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of otherExpand
The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms
TLDR
This paper discusses some important dimensions in which Internet-based feedback mechanisms differ from traditional word-of-mouth networks and surveys the most important issues related to their design, evaluation, and use. Expand
...
1
2
3
4
5
...