Electronic service quality of Facebook social commerce and collaborative learning

@article{Wu2015ElectronicSQ,
  title={Electronic service quality of Facebook social commerce and collaborative learning},
  author={Yen-Chun Jim Wu and Ju-Peng Shen and Chan-Lan Chang},
  journal={Computers in Human Behavior},
  year={2015},
  volume={51},
  pages={1395-1402}
}
The burgeoning growth of Web 2.0 and social media (i.e., social commerce) has changed the purchase behavior of consumers and businesses’ marketing strategies. However, there are no electronic service quality (e-SQ) criteria for this new phenomenon in the Internet environment. This article aims to utilize the dimensions of e-SQ to measure the service quality of commercial activities on social media (e.g., Facebook (FB)). It also applies an analytic hierarchy process (AHP) questionnaire of 50… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
Showing 1-8 of 8 extracted citations

The effects of social commerce design on consumer purchase decision-making: An empirical study

Electronic Commerce Research and Applications • 2017
View 4 Excerpts
Highly Influenced

Evaluating electronic service quality for C2C social commerce in Thailand: A pilot study

2016 Eleventh International Conference on Digital Information Management (ICDIM) • 2016
View 12 Excerpts
Highly Influenced

Impact of recommender systems on unplanned purchase behaviours in e-commerce

2018 5th International Conference on Industrial Engineering and Applications (ICIEA) • 2018

Social commerce quality service from customer persective

2017 International Conference on Engineering & MIS (ICEMIS) • 2017
View 2 Excerpts

Study on privacy preserving recommender systems datasets

2017 International Conference on Inventive Computing and Informatics (ICICI) • 2017

References

Publications referenced by this paper.
Showing 1-10 of 73 references

From e-commerce to social commerce: A close look at design features

Electronic Commerce Research and Applications • 2013
View 4 Excerpts
Highly Influenced

Social Media : A New Frontier for Retailers ?

View 4 Excerpts
Highly Influenced

Facebook’s new ad model: You

R. D. Hof
. Forbes • 2011
View 3 Excerpts
Highly Influenced

The regional-newspaper industry supply chain and the internet

G. Graham, A. Smart
Supply Chain Management – An International Journal, • 2010
View 1 Excerpt
Highly Influenced

How social commerce works: The social psychology of social shopping

P. Marsden
In Available at socialcommercetoday.com/how-social-commerce-worksthesocial-psychology-of-social-shopping.: Social Commerce • 2009
View 2 Excerpts
Highly Influenced

Compromise solution by MCDM methods: A comparative analysis of VIKOR and TOPSIS

European Journal of Operational Research • 2004
View 2 Excerpts
Highly Influenced

The Analytic Hierarchy Process - An Exposition

Operations Research • 2001
View 3 Excerpts
Highly Influenced

Similar Papers

Loading similar papers…