Electronic customer relationship management: Revisiting the general principles of usability and resistance - an integrative implementation framework

@article{Fjermestad2003ElectronicCR,
  title={Electronic customer relationship management: Revisiting the general principles of usability and resistance - an integrative implementation framework},
  author={Jerry Fjermestad and Nicholas C. Romano},
  journal={Bus. Process. Manag. J.},
  year={2003},
  volume={9},
  pages={572-591}
}
  • Jerry Fjermestad, Nicholas C. Romano
  • Published 2003
  • Computer Science
  • Bus. Process. Manag. J.
  • Electronic customer relationship management (eCRM) has become the latest paradigm in the world of customer relationship management. Recent business surveys suggest that up to 50 per cent of such implementations do not yield measurable returns on investment. A secondary analysis of 13 case studies suggests that many of these limited success implementations can be attributed to usability and resistance factors. The objective of this paper is to review the general usability and resistance… CONTINUE READING

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