Electronic commerce in China: emerging success stories

@article{Martinsons2002ElectronicCI,
  title={Electronic commerce in China: emerging success stories},
  author={Maris G. Martinsons},
  journal={Information & Management},
  year={2002},
  volume={39},
  pages={571-579}
}
Enterprises across the People's Republic of China (China) seek to gain the benefits of electronic business, but very few of their electronic commerce (e-commerce) initiatives have been successful to date. A recent multiple case study examined some of the exceptions. This paper illustrates the distinctive nature of e-commerce with Chinese characteristics by profiling an online retailer, a traditional B2B intermediary, and an electronic marketplace or marketspace. Their key success factors were… CONTINUE READING

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