Electronic Word-of-mouth via Twitter - Customer eWOM Motivations and Intentions

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@inproceedings{Musallam2012ElectronicWV, title={Electronic Word-of-mouth via Twitter - Customer eWOM Motivations and Intentions}, author={Basim Musallam and Rodrigo Magalh{\~a}es}, booktitle={WEBIST}, year={2012} }