Electronic Word of Mouth : Challenges for Consumers and Companies

  title={Electronic Word of Mouth : Challenges for Consumers and Companies},
  author={Lotte M. Willemsen},


Publications citing this paper.


Publications referenced by this paper.
Showing 1-10 of 78 references

A Nielsen report: Global trust in advertising and brand messages

  • Nielsen
  • Retrieved from http://www.nielsen.com/us/en…
  • 2012
Highly Influential
4 Excerpts

Unleashing the power of word of mouth: Creating brand advocacy to drive growth

  • E. Keller
  • Journal of Advertising Research, 47, 448 - 452.
  • 2007
Highly Influential
4 Excerpts

Why do people read reviews posted on consumer-opinion portals

  • J. Burton, M. Khammash
  • Journal of Marketing Management,
  • 2010
Highly Influential
3 Excerpts

Published “word of mouth”: Referable, consumer-generated information on the Internet

  • R. M. Schindler, B. Bickart
  • 2005
Highly Influential
7 Excerpts

The effects of involvement on responses to argument quantity and quality - Central and peripheral routes to persuasion

  • R. E. Petty, J. T. Cacioppo
  • Journal of Personality and Social Psychology,
  • 1984
Highly Influential
4 Excerpts

The uses of mass communication

  • J. G. Blumler, E. Katz
  • 1974
Highly Influential
8 Excerpts

Similar Papers

Loading similar papers…