Electronic Word of Mouth: A Genre Analysis of Product Reviews on Consumer Opinion Web Sites

  title={Electronic Word of Mouth: A Genre Analysis of Product Reviews on Consumer Opinion Web Sites},
  author={Irene Pollach},
  journal={Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06)},
  • Irene Pollach
  • Published 4 January 2006
  • Business
  • Proceedings of the 39th Annual Hawaii International Conference on System Sciences (HICSS'06)
Consumer opinion Web sites enable consumers to post reviews of products and services or view the experiences of other consumers. [] Key Method To identify rules and conventions established by the genre community, a sample of 358 product reviews was examined using a methodology that combines elements of case study research, corpus linguistics, and textual analysis. More precisely, the analysis focused on structure, content, audience appeals, sentence style, and word choice. The results of this analysis have…

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