Elderly Viewers' Responses to Televised Portrayals of Old Age

@article{Mares1992ElderlyVR,
  title={Elderly Viewers' Responses to Televised Portrayals of Old Age},
  author={Marie-Louise Mares and J. Cantor},
  journal={Communication Research},
  year={1992},
  volume={19},
  pages={459 - 478}
}
This study examined the effects of differently valenced portrayals of old age on the emotional responses of elderly viewers. Lonely and nonlonely elderly people (as determined in a pretest) were given a series of descriptions of television offerings and indicated the degree to which they desired to see each program. In a separate session, they were randomly assigned to view a negative portrayal (involving an unhappy, isolated old man) or a positive portrayal (involving a happy, socially… Expand
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