Elaboration and Validation Processes: Implications for Media Attitude Change

  title={Elaboration and Validation Processes: Implications for Media Attitude Change},
  author={Pablo Bri{\~n}ol and Richard E. Petty},
  journal={Media Psychology},
  pages={267 - 291}
This review describes two core processes involved in understanding how attitudes are structured and changed. Elaboration refers to the extent to which people think carefully or in a more cursory manner about messages and validation refers to the extent to which people see their thoughts and attitudes resulting from messages as correct or not. Elaboration is important for understanding both initial attitude changes that occur as a result of media exposure as well as whether those changes are… 
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