Elaboration and Attitude Strength : The New Metacognitive Perspective

@inproceedings{Barden2013ElaborationAA,
  title={Elaboration and Attitude Strength : The New Metacognitive Perspective},
  author={Jamie Barden and Zakary L. Tormala},
  year={2013}
}
The effect of elaboration (i.e., information processing) on attitude strength has been a key prediction of some of the most influential theories of persuasion over the past few decades. This article provides a new look at this relationship. After reviewing support for the notion that structural processes (i.e., knowledge acquisition, structural consistency, and attitude accessibility) drive the effect of elaboration on attitude strength, we examine recent work investigating the role of meta… CONTINUE READING

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