Elaboration and Attitude Strength : The New Metacognitive Perspective

  title={Elaboration and Attitude Strength : The New Metacognitive Perspective},
  author={Jamie Barden and Zakary L. Tormala},
The effect of elaboration (i.e., information processing) on attitude strength has been a key prediction of some of the most influential theories of persuasion over the past few decades. This article provides a new look at this relationship. After reviewing support for the notion that structural processes (i.e., knowledge acquisition, structural consistency, and attitude accessibility) drive the effect of elaboration on attitude strength, we examine recent work investigating the role of meta… CONTINUE READING


Publications citing this paper.
Showing 1-10 of 10 extracted citations


Publications referenced by this paper.
Showing 1-10 of 54 references

The role of metacognition in social judgment

R. E. Petty, P. Briñol, Z. L. Tormala, D. T. Wegener
Social psychology: Handbook of basic principles (2nd edn., • 2007
View 6 Excerpts
Highly Influenced

Attitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility

R. H. Fazio
View 6 Excerpts
Highly Influenced

Elaboration as a determinant of attitude strength: Creating attitudes that are persistent, resistant, and predictive of behavior

R. E. Petty, C. P. Haugtvedt, S. M. Smith
Mahwah, NJ: Erlbaum • 1995
View 6 Excerpts
Highly Influenced

The effect of regulatory depletion on attitude certainty

E. Wan, D. D. Rucker, Z. L. Tormala, J. J. Clarkson
Journal of Marketing Research, • 2010
View 3 Excerpts
Highly Influenced

Meta - judgmental versus operative indexes of psychological attributes : The case of measures of attitude strength

J. N. Bassili
Journal of Personality and Social Psychology • 1996
View 4 Excerpts
Highly Influenced

Similar Papers

Loading similar papers…