• Corpus ID: 15282546

Eight Key Elements of a Business Model

@inproceedings{Moertini2012EightKE,
  title={Eight Key Elements of a Business Model},
  author={Veronica S. Moertini and Criswanto D. Nugroho},
  year={2012}
}
The growth of e-commerce and mobile services has been creating business opportunities. Among these, mobile marketing is predicted to be a new trend of marketing. As mobile devices are personal tools such that the services ought to be unique, in the last few years, researches have been conducted studies related to the user acceptance of mobile services and produced results. This research aims to develop a model of mobile e-commerce mobile marketing system, in the form of computer-based… 

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