Egg Seeks Sperm. End of Story...? Articulating Gay Parenting in Small Ads for Reproductive Partners

  title={Egg Seeks Sperm. End of Story...? Articulating Gay Parenting in Small Ads for Reproductive Partners},
  author={Susan Hogben and Justine Coupland},
  journal={Discourse \& Society},
  pages={459 - 485}
Gay men and lesbians place small advertisements in the gay press to find reproductive partners. Analyses of over 200 such `mating ads' reveal that advertisers use a range of discursive methods to manage the potential gay parenting identities. We examine how gay male and lesbian advertisers adapt the formulaic format of the classified ad by exploiting the intertextual resonance of the job ad and the dating ad in order to construe reproductive identities and child-rearing roles. In addition, we… 

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