Efficient Influence Maximization in Weighted Independent Cascade Model

Abstract

Influence maximization(IM) problem is to find a seed set in a social network which achieves the maximal influence spread. This problem plays an important role in viral marketing. Numerous models have been proposed to solve this problem. However, none of them considers the attributes of nodes. Paying all attention to the structure of network causes some… (More)
DOI: 10.1007/978-3-319-32049-6_4

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