Effects of scanning (routine health information exposure) on cancer screening and prevention behaviors in the general population.

@article{Hornik2013EffectsOS,
  title={Effects of scanning (routine health information exposure) on cancer screening and prevention behaviors in the general population.},
  author={Robert C Hornik and Sarah Parvanta and Susan Mello and Derek R. Freres and Bridget Kelly and Jerome Sanford Schwartz},
  journal={Journal of health communication},
  year={2013},
  volume={18 12},
  pages={1422-35}
}
Research on health information exposure focuses primarily on deliberate information-seeking behavior and its effects on health. By contrast, this study explores the complementary and perhaps more influential role of health information acquired through exposure to routinely used sources, called scanning. The authors hypothesized that scanning from nonmedical sources, both mediated and interpersonal, affects cancer screening and prevention decisions. The authors used a nationally representative… CONTINUE READING

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