Effects of fast food branding on young children's taste preferences.

  title={Effects of fast food branding on young children's taste preferences.},
  author={Thomas N Robinson and Dina L G Borzekowski and Donna M Matheson and Helena C. Kraemer},
  journal={Archives of pediatrics & adolescent medicine},
  volume={161 8},
OBJECTIVE To examine the effects of cumulative, real-world marketing and brand exposures on young children by testing the influence of branding from a heavily marketed source on taste preferences. DESIGN Experimental study. Children tasted 5 pairs of identical foods and beverages in packaging from McDonald's and matched but unbranded packaging and were asked to indicate if they tasted the same or if one tasted better. SETTING Preschools for low-income children. PARTICIPANTS Sixty-three… CONTINUE READING
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