Effects of episodic variations in web-based avian influenza education: influence of fear and humor on perception, comprehension, retention and behavior.

@article{Kim2009EffectsOE,
  title={Effects of episodic variations in web-based avian influenza education: influence of fear and humor on perception, comprehension, retention and behavior.},
  author={Paul Kim and Piya Sorcar and Sujung Um and Heedoo Chung and Young Sung Lee},
  journal={Health education research},
  year={2009},
  volume={24 3},
  pages={
          369-80
        }
}
In order to provide empirical evidence on the role of a web-based avian influenza (AI) education program for mass communication and also ultimately help young children learn and develop healthy behaviors against AI and all types of influenza, an education program with two episodic variations (i.e. fear and humor) has been developed and examined with 183 fifth-grade elementary students. A quasi-experimental design was employed to find potential differential effects on the context-specific risk… 

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