Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types

@article{Lian2008EffectsOC,
  title={Effects of consumer characteristics on their acceptance of online shopping: Comparisons among different product types},
  author={Jiunn-Woei Lian and Tzu-Ming Lin},
  journal={Computers in Human Behavior},
  year={2008},
  volume={24},
  pages={48-65}
}
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