Effects of color on emotions.

@article{Valdez1994EffectsOC,
  title={Effects of color on emotions.},
  author={P. Valdez and A. Mehrabian},
  journal={Journal of experimental psychology. General},
  year={1994},
  volume={123 4},
  pages={
          394-409
        }
}
Emotional reactions to color hue, saturation, and brightness (Munsell color system and color chips) were investigated using the Pleasure-Arousal-Dominance emotion model. Saturation (S) and brightness (B) evidenced strong and consistent effects on emotions. Regression equations for standardized variables were; Pleasure = .69B + .22S, Arousal = -.31B + .60S, Dominance = -.76B + .32S. Brightness effects were nearly the same for chromatic and achromatic colors. Blue, blue-green, green, red-purple… Expand
925 Citations

Paper Mentions

Interventional Clinical Trial
Since the COVID-19 pandemic began, several psychological support programs for health care workers have been implemented, especially group or individual counseling sessions delivered… Expand
ConditionsStress Related Disorder
InterventionBehavioral
Relationship between color and emotion: A study of college students.
  • 425
  • PDF
Color and emotion: effects of hue, saturation, and brightness
  • 49
  • Highly Influenced
  • PDF
Put on that colour, it fits your emotion: Colour appropriateness as a function of expressed emotion
  • 27
  • Highly Influenced
  • PDF
Blue hues don't bring the blues: questioning conventional notions of color-emotion associations.
  • 1
  • PDF
A qualitative and quantitative study of color emotion using valence-arousal
  • 2
Emotional Response to Color Across Media
  • 87
  • PDF
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 49 REFERENCES
Effects of Four Psychological Primary Colors on GSR, Heart Rate and Respiration Rate
  • 176
Effects of Four Psychological Primary Colors on Anxiety State
  • 171
A Psychometric Approach to the Measurement of Color Preference
  • 49
Effect of color of questionnaire on emotional responses.
  • 31
The dark side of self- and social perception: black uniforms and aggression in professional sports.
  • 407
  • PDF
Emotion knowledge: further exploration of a prototype approach.
  • 1,662
An approach to environmental psychology
  • 4,616
...
1
2
3
4
5
...