Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania.

@article{Rogers1999EffectsOA,
  title={Effects of an entertainment-education radio soap opera on family planning behavior in Tanzania.},
  author={Everett M. Rogers and Phillip W Vaughan and R M Swalehe and N. V. Muralidhar Rao and P J Svenkerud and Suneet Sood},
  journal={Studies in family planning},
  year={1999},
  volume={30 3},
  pages={193-211}
}
An entertainment-education radio soap opera introduced in Tanzania in 1993 was evaluated by means of a field experimental design in which the radio program was broadcast by seven mainland stations of Radio Tanzania. An eighth station broadcast alternative programming from 1993 to 1995, its listenership serving as a comparison area in which contemporaneous changes in family planning adoption were measured. The soap opera was subsequently broadcast nationwide from 1995 to 1997. Data about the… CONTINUE READING

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