Effects of a smile: reciprocation and compliance with a request.


In this study, 639 native Dutch shoppers (279 men and 360 women) entering a department store, supermarket, or mall were approached with a request to sign a petition for animal welfare. The request was accompanied by a smile or a neutral expression displayed by a woman or a man. Results showed that a smile was reciprocated with a smile, especially by female… (More)

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