Effects of Web Interactivity: A Meta-Analysis

  title={Effects of Web Interactivity: A Meta-Analysis},
  author={Fan Yang and Fuyuan Shen},
  journal={Communication Research},
  pages={635 - 658}
Over the last few years, significant research has been conducted to examine the impact of web interactivity. However, mixed results have been found regarding why and how web interactivity could affect users’ attitudes and other psychological responses. This meta-analysis reviewed prior research that examined the extent to which web interactivity could affect various psychological outcomes and how such effects would differ due to several moderating variables. Our analysis of the results in 63… 

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