Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes

  title={Effects of Right-Wing Populist Political Advertising on Implicit and Explicit Stereotypes},
  author={Florian Arendt and Franziska Marquart and J{\"o}rg Matthes},
  journal={J. Media Psychol. Theor. Methods Appl.},
Abstract. We investigated the effects of antiforeigner political advertisements on implicit and explicit stereotypes. While stereotypical associations may become automatically activated (implicit stereotypes), individuals can reject these thoughts and decide not to use them for an overtly expressed judgment (explicit stereotypes). We hypothesized that even if citizens negated stereotypical content, advertisements might still affect implicit stereotypes. This hypothesis was tested using an… 
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Investigating the Negation of Media Stereotypes: Ability and Motivation as Moderators
  • F. Arendt
  • Computer Science, Psychology
    J. Media Psychol. Theor. Methods Appl.
  • 2019
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