Corpus ID: 14429439

Effects of Product - Market Diversification Strategy on Corporate Financial Performance and Growth: An Empirical Study of Some Companies in Nigeria.

@inproceedings{Oyedijo2012EffectsOP,
  title={Effects of Product - Market Diversification Strategy on Corporate Financial Performance and Growth: An Empirical Study of Some Companies in Nigeria.},
  author={A. Oyedijo},
  year={2012}
}
This study takes diversification research to a new level of analysis by examining the performance of a sample of Nigerian companies in relation to specialization, related, unrelated and mixed product-market strategies. It was proposed that firms that pursue related or unrelated diversification strategies outperform and grow faster than those that attempt to pursue both. Using the triangulation analytical technique involving correlation, multiple regression, ANOVA, independent sample test and… Expand

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