Effects of Perceptual Uncertainty on Arousal and Preference Across Different Visual Domains

@article{Ramsy2012EffectsOP,
  title={Effects of Perceptual Uncertainty on Arousal and Preference Across Different Visual Domains},
  author={Thomas Z. Rams{\o}y and Morten Friis-Olivarius and Catrine Jacobsen and S. Jensen and M. Skov},
  journal={Journal of Neuroscience, Psychology, and Economics},
  year={2012},
  volume={5},
  pages={212-226}
}
  • Thomas Z. Ramsøy, Morten Friis-Olivarius, +2 authors M. Skov
  • Published 2012
  • Psychology
  • Journal of Neuroscience, Psychology, and Economics
  • To what extent can simple contextual events affect preference? In this study, three tests were applied to assert whether contextual unpredictability has a negative effect on preference for novel visual items. By asking subjects to rate their first impressions of novel brand logos while playing simple sounds, Study 1 shows that brand logos coupled to unpredictable sounds were rated less favorably than logos presented with a predictable sound. In Study 2, this effect is found to be equally strong… CONTINUE READING

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