Effects of Perceptual Fluency on Affective Judgments

  title={Effects of Perceptual Fluency on Affective Judgments},
  author={Rolf Reber and Piotr Winkielman and Norbert Schwarz},
  journal={Psychological Science},
  pages={45 - 48}
According to a two-step account of the mere-exposure effect, repeated exposure leads to the subjective feeling of perceptual fluency, which in turn influences liking. If so, perceptual fluency manipulated by means other than repetition should influence liking. In three experiments, effects of perceptual fluency on affective judgments were examined. In Experiment 1, higher perceptual fluency was achieved by presenting a matching rather than nonmatching prime before showing a target picture… 

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