Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability

@article{Yongkuk2020EffectsOP,
  title={Effects of Perceived Quality of TikTok on User Satisfaction and Continuance Intention: and the Role of Commercial Viability},
  author={Chung, Yongkuk and Xin Wei},
  journal={The Journal of the Korea Contents Association},
  year={2020},
  volume={20},
  pages={77-89}
}
This study examined how the quality of TikTok service affects user satisfaction and continuance intention. This study classified the quality of Tiktok service as service quality, information quality, and system quality, and examined the effect of each dimension on user satisfaction and continuous intention. In addition, the role of perceived commercial viability was also examined. In this study, we conduced an online survey on 237 Chinese TikTok users and analyzed the data with the SEM and a… Expand

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