Corpus ID: 214619414

Effects of Outbound Logistics Transportation on Retail Marketing at Naivas Supermarket

@inproceedings{Wambui2018EffectsOO,
  title={Effects of Outbound Logistics Transportation on Retail Marketing at Naivas Supermarket},
  author={Njenga Hellen Wambui and David M. Gichuhi and James Mwangi},
  year={2018}
}
  • Njenga Hellen Wambui, David M. Gichuhi, James Mwangi
  • Published 2018
  • DOI: 10.21276/sb.2018.4.7.9 Abstract: This study assessed the influence of outbound logistics on retail marketing at Naivas Supermarket. The purpose of the study was to rate and appraise the success of company’s outbound logistics process by rating the success of transport logistic activity based on the supermarket retail marketing. The objective of the study was to assess how transportation affects outbound logistics of retail marketing at Naivas Supermarket. The study was informed by the… CONTINUE READING

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